This excerpt from Iain Banks’s novel, The Steep Approach to Garbadale, I think, is hilarious and says a lot about branding in general and America in the world:
The USA, not surprisingly, proved reluctant to accept [the British board game] Empire!; sales were miserable. Henry tried a version of the game based on a map consisting only of the contiguous states of the US, but that did little better. Finally, he bought up a small printing firm in Pittsburgh, so that the box and board could each bear the legend Made in the USA, altered the map of the world on which Empire! was based so that the USA was centred – the boundaries of the board cutting through the heart of Asia – renamed the game Liberty!, changed nothing else, and watched the dollars roll in.